New Trade Shows
We determine relevant success factors, either by market screenings or by interviewing opinion leaders in affected markets. This will lead into a promising first draft. By request we develop new trade shows to the point of a pilot. This is how we can minimize frictional losses, optimize gateways between the involved, and maximise prospects. Furthermore we relieve your fixed expenses and minimize your risks.
Relaunch
Sometimes trade shows reach a point in their lifecycle where they need an new stimulus. That's where we develop attractive, market-driven ideas for a relaunch. Therefore we identify opinions and expectations of both exhibitors and visitors (as well as non-custmers) in order to identify wothwile ideas. By request we even take the bulk of responsibility for implementing them.
Special Shows
Making or keeping trade shows and exhibitions attractive is more and more a matter of cleverly integrated specials. Ideally these presentations, lectures, shows, etc. derive from active or newsworthy developments within businesses, industries, or regions. We identify such specials for you and hence develop and impelement prospective ideas from it.
We provide you amongst others with:
- Business cases and models (business planning)
- Market studies (desk and field research)
- Exhibition strategies and long-term-reflections
- Marketing and branding advice